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"One of the best books around for demystifying the deliberately mysterious arts of advertising."--"Salon""Fascinating, entertaining and thought-stimulating."--"The New York Times Book Review""A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--"The New Yorker"Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, "The Hidden Persuaders" is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, "The Hidden Persuaders" was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, "The Hidden Persuaders" has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were "The Status Seekers," which described American social stratification and behavior, "The Waste Makers, " which criticizes planned obsolescence, and "The Naked Society," about the threats to privacy posed by new technologies.

A fascinating and comprehensive history, 'Demanding the Impossible' is a challenging and thought-provoking Bach -- Inventions & Sinfonias: Two- & Three-Part Inventions, Comb Bound Book free epub exploration of anarchist ideas and actions from ancient times to the present day. Navigating the broad 'river of anarchy', from Taoism to Situationism, from Ranters to Punk rockers, from individualists to communists, from anarcho-syndicalists to anarcha-feminists, 'Demanding the Impossible' is an authoritative and lively study of a widely misunderstood subject. It explores the key anarchist concepts of society and the state, freedom and equality, authority and power and investigates the successes and failure of the anarchist movements throughout the world. While remaining sympathetic to anarchism, it presents a balanced and critical account. It covers not only the classic anarchist thinkers, such as Godwin, Proudhon, Bakunin, Kropotkin, Reclus and Emma Goldman, but also other libertarian figures, such as Nietzsche, Camus, Gandhi, Foucault and Chomsky. No other book on anarchism covers so much so incisively.

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Author: Vance Packard
Number of Pages: 200 pages
Published Date: 10 Oct 2007
Publisher: Ig Publishing
Publication Country: Brooklyn, United States
Language: English
ISBN: 9780978843106
Download Link: Click Here
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